Do you even really remember the feeling you got from that piece of pizza or bag of candy you ate? If you forgot, just look down at your stomach, it might refresh your memory. Food is one of those things that when it's over, it's fucking over. All the enjoyment you got from it is gone, like you literally have nothing positive to show for it, but you keep all the negatives that come with that moment. When you eat poorly, assuming you want to be physically fit, you have to pay that back in the form of discipline and time. You don't just get to eat whatever you want and look how you want.
The best way I've learned to control this is to remind myself that it just doesn't last. When it's over, it's over but all the shit that comes with it stays. It's like fat debt. You spend all this "money" by eating whatever you want, but like real life debt, you have to pay it back. You don't just get to spend whatever you want in life and not pay it back. When you look in the mirror, or down, you see all the "money" you owe, just remember all those "purchases" are long gone but you still gotta pay it back. Like it's so much worse than actually buying things, because you actually get to keep things. You have unnecessary things you have around the house that you can, at the very least, sell later when you realize you didn't need it, but diet doesn't work like that. Food is like going out to the bars every weekend, you're looking for this temporary enjoyment that only spends your time and money in exchange for like 3 hours of fun, and then you go out the next weekend and do the same thing because the feeling doesn't last.
Start thinking about if the things you do actually last. Are you moving forward, or backward? Are you looking and feeling better and better, or worse and worse each week. We only get one life as far as we all know, start acting like it! - 3 months ago