Managing producers & artists is not easy. One thing they all have in common is, they are all creatives.
They all have goals, and would one day hope to have opportunities created through their music.
It’s crazy because, all of their music comes to the same e-mail, and I can see so much through their submissions; their patterns, their consistency... I notice when they stop submitting, and I can tell when something is going on outside of music that’s keeping them from creating. I can sense when they’re too anxious, overthinking or impatient. I can tell when they’re too patient and might need to have more of a sense of urgency. I can tell when they didn’t try hard enough, or if they’re trying too hard. I see all of this stuff, through the music.
One thing you learn as a professional in the music industry is, the music becomes the least important part of the equation... that’s pretty ironic, right? But it’s true.
Music is the gift, or the good, or bad that you offer to the world, person, or opportunity... but the giver of the music is even more important... think about that for a second.
The only time the receiver of your music doesn’t care about how you give the music, is if they are making something back (a percentage) from the music regardless of if you throw it and smack them in the face with it or hand it to them gracefully.
The smart ones will realize that at some point of their music journey, they will need this lesson, and will learn it either the easy or the hard way. ... and if you don’t, you won’t be in the professional industry, or most likely won’t ever be successful in anything. - 5 hours ago