This photo was shot by Miron Zownir in 2005.
Nic Endo and me were about to go on tour,
promoting the album ‘The Futurist’
(Digital Hardcore Recordings). The electronic music scene had pushed us into exile
and we found ourselves in the British Rock scene for
a few months.
Everybody was desperately trying to find a way forward in music,
while the whole industry was taking hit after hit.
And with it came the decline of the music press.
I looked through our archives over the weekend and read some of the articles
that so called professional ‘music critics’ had written back then.
I had to smile... their predictions were almost always completely wrong.
How could they have been right?
When you take payments from those who you are supposed to ‘criticize’,
it will corrupt you and your work step by step.
None of these ‘experts’ are still around.
I have met music fans who had more passion for music than any of these
people will ever have... and more important:
Music fans nowadays can also have more knowledge of music,
because they can bypass all the false prophets.
Great times - you have to make sure you stay critical though... develop your own taste in music, educate yourself.
Once you mastered this skill, it becomes much easier in other areas of your life.
Streaming services don’t teach you this skill. They turn you into a passive consumer.
They were praised as the solution for the ‘music piracy problem’. I think they failed.
I still hope that people learn to ‘hack the system’ more and find new ways.
For an artist it is easy to trick and manipulate a ‘stupid crowd’, but how can you as an artist evolve if your audience never challenges you?
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