🌬 AArvi Creation and Concept
Being a long time yoga practitioner, I always had trouble finding the perfect wear which was comfortable and supporting, natural in fibre, and affordable. I noticed that the yoga market reaches pretty high prices and this takes away from its own message of simplicity and humility which is at the core of the practice or path.
AArvi is the Hindi name for Peaceful; this is a Concept Brand that celebrates the colours, the spirituality, the lightness, the peace and the magic of the India I met. I promise you will feel all of this by having them on you.. Her magic is absorbed into the fabrics, into the stitches and in the intention of this concept.
We want to create a line in harmony with the environment and accessible to practitioners and anyone who loves colours, natural fibres, creativity, comfort, ease, dancing, walking, running, hiking, moving freely, and wear sustainable!
This is why we choose cotton for the entire line. It is natural therefore it doesn’t release micro-plastics in the environment when you wash the piece, it lets the skin breathe freely, it is absorbent, stretchable, delicate and light even on the most sensitive skins .
#newbusiness #sustainablestyle #handmadefashion - 2 hours ago