Personal Branding Tip #24
It’s interesting because one might think that “personal” branding means you should be talking about yourself all the time...and while this is definitely part of it, it’s not the most important part.
The most important thing to understand is that building a brand is NOT about how people feel about YOU. It’s about how you make THEM feel about themselves. And this is done through sharing, through stories, through information, etc. which you often times will relate to yourself as an “example” so that they can relate on a human level.
You’ve got to understand your main message, believe in it, and attract others who believe in it too. Social media is a selfish game, meaning everyone eventually relates everything they see, read, or hear back to them. It’s natural, and an important concept to grasp. - 59 minutes ago