𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞 𝐓𝐢𝐩𝐬
𝐖𝐡𝐚𝐭 𝐈𝐬 𝐀 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞?:
A landing page is a section of a website that users “land” on by clicking through a hyperlink on a different page. It is typically a single page on a website that’s been designed for a specific purpose. Landing pages are meant to engage the visitor in a particular way, leading them to complete some sort of action.
𝐖𝐡𝐲 𝐔𝐬𝐞 𝐀 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞?:
People usually go online because they need something - whether that something is a product, service, source of information, or entertaining distraction. As globalisation continues and consumer choices keep increasing, it’s very easy for visitors to get overwhelmed with all of the options available. Attracting more visitors to your business requires you to customise your offers in order to meet the unique needs of your target audience and that’s exactly where a landing page comes in. Displaying a unified message, a landing page is one simple page with one purpose and one call to action.
𝐓𝐲𝐩𝐞𝐬 𝐎𝐟 𝐋𝐚𝐧𝐝𝐢𝐧𝐠 𝐏𝐚𝐠𝐞𝐬:
There are different kinds of landing pages, used for different purposes. Some are more focused on generating leads while others aim to outright sell the product or services such as:
Lead Capture Page
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