I love PR companies, because although they do a fantastic job in the world of public relations, they usually don't have someone to do their overall marketing plan for the firms that hire them. So, I partner with PR companies and write overall marketing strategies for the firms they work with.
For example, one PR firm would only work with large companies and state agencies. They hired me for several needs, but specifically because of my knowledge of how to survey their target market to find out how to speak to them, where to speak to them, and what types of things they want to learn from the said company.
A few types of projects I have written strategies for:
1. A medical society that needed to engage with doctors who were millennials and get them interested in what they were doing.
2. A substitute teaching firm who needed help recruiting substitute teachers all over the state of New Jersey.
3. A rehab center who wanted to be known as the best in South Jersey and wanted to highlight their history in community, so we did a 100 year history on social media.
All of these companies had one thing in common, they had not identified their target market, didn't know how or what to post on their social media, and didn't know how to run effective Facebook ads.
In all these cases, I wrote them in-depth strategies and coordinated with their teams to take this information and create a digital marketing presence that told stories that engaged their audiences.
If you’re either a PR firm looking for a marketing consultant to partner with, or a company in need of some marketing strategy, please book a clarity call with me to discuss your needs further, link in bio.
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