Today's Etsy Marketing Tip : Before writing a product description, do some keyword research. Pretend you’re one of your target customers. What keywords are they going to type into Etsy’s search to find your items? It's ideal to choose a mix of long-tail and short-tail keywords. Long-tail keywords are phrases that are usually 3 or 4 words long. They tend to be extremely specific… like “zebra print cotton fabric”. Customers using this type of term know exactly what they’re looking for. When customers use long-tail keywords, they’re typically at the end of their buyer’s journey and are ready to make a purchase.
On the other hand, short-tail keywords are made up of only 1 or 2 words and are much less specific… like “cotton fabric”. Any type of pattern can pop up when shopping for cotton fabric in general. While short-tail keywords are usually searched for more often, customers using them are more likely to be in the research phase of their buyer’s journey and are not ready to purchase just yet. Ranking for both long and short-tail keywords is important because it will help you get maximum traffic.
Tomorrow we'll talk about tools that will help you with keyword research. Stay tuned! - 4 hours ago