A lot of times, many of us find ourselves asking our close friends or partner for advice concerning our business branding. It can be the logo we want their opinion on, or we're just seeking their marketing input.
And when they validate what we want, it increases our confidence and gives us assurance we are on the right path.
But, does it really help in the long run? The totality of your brand is aimed at one demography - and them alone - your customers. ....... They are the ones whose feedback is important to your business.
If you sell women's products online, your male best friend who is an engineer may not be in the right position to help you position your business in a day that attracts your customers, and that's because he doesnt have the perspective of your target market.
Don't make that mistake.
And I'm not saying you shouldn't ask for advice from those close to you, just don't base your business decisions on their opinion without professional help, or at least getting the feedback of your customers.
It is your target audience who are willing to part with money to patronise you - the may be critical of some things, but that is expected as people willing to part with hard earned money tend to have second thoughts.
Remember, just because someone validates all your ideas doesn't mean those ideas are the right ones.
Your marketing and branding campaigns should be based around research. Find out who your target market is, and find out what they want and what they think about your business. Create a focus group if you can and make sure feedback is a huge part of your customer journey.
#customerserviceproblems - 1 day ago