Let me get on my soapbox really quick...
Around 2014, I decided to try out equestrian Instagram. All I wanted to do was share my real world, real life struggles with a difficult young horse and limited means but unlimited dreams, so people knew they weren’t alone. I shared low quality photos and videos because that’s all I had for myself to use as study materials. I couldn’t afford show photos. I schooled in a frisbee golf course a mile ride away from my house.
Somehow, this tiny account grew and expanded, and I’ve been lucky enough to be able to connect with people from all over the world. People I call dear friends and confidants. We struggle together, share each other’s pain, and support each other’s successes. I’m constantly humbled that almost 12.5k of you choose to follow me and my misfits on our life’s journey.
That’s why it pisses me off when people treat their equestrian accounts as competition or a place of power, trying to utilize their financial position and “aesthetic” to leverage and cultivate truly unorganic and unauthentic content. All while spouting self-aggrandizing and childish rhetoric. People do this for two reasons: followers and likes.
Suddenly, the riding and the horses are the hobby, and IG becomes the sport. What a shame.
My IG reflects a real life, full of messy stables, dirty ponies, a 20x60 arena carved out of weeds, no “in” brands/cool ROOTDs. I don’t put WORK into “curating” content for my page because I’m almost always too focused on my actual riding. You guys get the content I share, and it’s your choice to follow or not. Sometimes my husband or a friend is nice enough to document, but usually, it’s just me.
The only time you win or lose at IG is when someone’s idea of success is based upon numbers. If it is, then I pity those who miss meaning of this community. Virtue signaling and conspicuous consumption for an online audience is a rampant disease. Try to escape and just enjoy your ponies with no strings attached. #RantOver - 3 hours ago