Bombay Beauty Loft (BBL) is a beauty salon that takes practices from the East and combines it with modern techniques of the West.
In doing research for the brand, I came across this little-known, yet influential era of Bombay Deco. During the 1940's, Western architecture and aesthetics were brought to the city, creating a time of glamour and opulence.
I chose to use this time period of cross-overing culture as the inspiration behind the strategy and design. You can see that here with the geometric motif and color palette.
Creative Direction, Visual Identity & Design - 0 seconds