@ArizonaCannabisMonthly : 420 by the numbers! The “Canna-day” that really started more as a “canna-time” has definitely caught on.
April 20th AKA “National Weed Day,” “Stoner Christmas,” “Marijuana’s High Holy Holiday,” it’s a day filled with ever-expanding pro-cannabis events from massive festival smoke outs to small house “seshes” with your close circle of friends.
It’s the day we come together in “stoner solidarity” to show our “pothead pride.” In addition, 420 has become the cannabis industry’s “Black Friday,” by far the biggest sales day of the year. Between 2017 and 2018 sales appear to have grown 30%. And 420 isn’t just a day to celebrate cannabis. Mainstream businesses are following the lead. National publications like The Huffington Post and USA Today are now advertising 420 specials. Car companies, nightclubs, and clothing stores are offering “420 specials.” Restaurants like the cannabis-themed Cheba Hut chain, have been in on the action for years. Even Starbucks plays along. This year, taking the annual 420-mania to its absurdist extreme, a Denver Carls Jr. will feature a sandwich called, “Rocky Mountain High: CheeseBurger Delight,” with a CBD-infused burger patty.
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