1. Your coffee beans suck.
You may have bought some Robusta beans or a mix of Robusta and Arabica. Robusta is great because it grows in harsher climates, produces better yields, and has more caffeine. It’s terrible because, well...it tastes terrible. You may also just have a low quality arabica bean that isn’t going to produce a smoother cup of coffee. This is why Alpha Brew Coffee only roasts specialty grade coffee. We don’t do blends, we only roast Single Origin coffees for maximum quality and transparency to our customers.
2. Your beans are old!
For every day your coffee sits out in the open air, the life of that coffee reduces by about 10%. It’s crop, so if course it is going to perish! We use thick coffee bags and vacuum seal 99.9% of the air out, then actually flush that .1% left out with Nitrogen. Our bags have a patented Italian one-way valve that don’t let air in, yet still allow the coffee to properly degas once it’s been roasted. Alpha Brew Coffee sits in an oxygen-free state, and stays fresher far longer. How do ya like them apples?
3. Improper grind size.
Grind too small and the coffee can “overextract” or brew too much from the grinds and taste bitter. Grind too big and the coffee can come out blahhhh. You gotta dial that in, Cotton.
4. Brewed too long
One of the biggest mistakes is brewing too long. This goes hand-in-hand with the grind size. People using a drip machine may be using too fine of a grind which causes a far longer brew from basket to pot. People using French press like to
Leave their coffee brewing for way too long. Use that timer!
5. Water is too hot!
Boiling water is not the temperature you use to brew coffee, ever. 195-205F is the sweet range you want to be using to brew your coffee.
6. Your equipment sucks.
If you’re using a coffee grinder that looks a whole lot like a blender, that is an issue. These blades “chop” the coffee bean instead of grinding it, and actually burn the beans just trying to chop them down. If your coffee machine isn’t high quality, it will wildly fluctuate the temperature of the water, not spray the water evenly or at the right time. If it doesn’t flow fast enough, that can also cause bitterness. - 50 minutes ago