beautycounter

Beautycounter

Beauty should be good for you.
Founder + CEO @greggrenfrew
#betterbeauty advocates

Just one spritz of our No. 1 Brightening Facial Mist has multiple benefits. What, you ask? 
1. Preps complexion with its hydrating ingredients.
2. Sets makeup beautifully
3. Refreshes skin anytime.
(Pro tip: Keep it in the fridge for a truly cool experience.)
So, who wants one? 🙋 #betterbeauty

Just one spritz of our No. 1 Brightening Facial Mist has multiple benefits. What, you ask? 1. Preps complexion with its hydrating ingredients. 2. Sets makeup beautifully 3. Refreshes skin anytime. (Pro tip: Keep it in the fridge for a truly cool experience.) So, who wants one? #betterbeauty - 16 hours ago

2,245 Likes
58 Comments
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We try not to play favorites but sometimes even we don't give enough love to some of our best "under the radar" products. Meet what we're calling our SECRET STARS: Instant Eye Makeup Remover, Countermatch Recovery Sleeping Cream, Countermatch Intense Moisture Serum, and Mattifying Powder. Which of our #betterbeauty products do you think have been flying under the radar? Give them a shoutout below👇—it's their time to shine!

We try not to play favorites but sometimes even we don't give enough love to some of our best "under the radar" products. Meet what we're calling our SECRET STARS: Instant Eye Makeup Remover, Countermatch Recovery Sleeping Cream, Countermatch Intense Moisture Serum, and Mattifying Powder. Which of our #betterbeauty products do you think have been flying under the radar? Give them a shoutout below—it's their time to shine! - 2 days ago

1,927 Likes
94 Comments
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Who relates? We get it...some days are easier than others. But no matter your mood or the status of your to-do list, we believe in your potential to be amazing, fearless, and always striving for progress, not perfection. (In fact, that's how we approach our #betterbeauty mission.) 📸 Regram: @apartmenttherapy

Who relates? We get it...some days are easier than others. But no matter your mood or the status of your to-do list, we believe in your potential to be amazing, fearless, and always striving for progress, not perfection. (In fact, that's how we approach our #betterbeauty mission.) 📸 Regram: @apartmenttherapy - 3 days ago

6,113 Likes
153 Comments
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The secret to a successful skincare routine? Layering. We love the way beauty aficionado @asiliglam layers products like our No. 1 Brightening Facial Oil and Countermatch Eye Rescue Cream to create a radiance boosting #cleanbeauty regimen that works for her skin. We want to know: what's in your beauty regimen? ✨Share with us below! #betterbeauty
(Regram: @asiliglam)

The secret to a successful skincare routine? Layering. We love the way beauty aficionado @asiliglam layers products like our No. 1 Brightening Facial Oil and Countermatch Eye Rescue Cream to create a radiance boosting #cleanbeauty regimen that works for her skin. We want to know: what's in your beauty regimen? Share with us below! #betterbeauty (Regram: @asiliglam ) - 3 days ago

1,543 Likes
73 Comments
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Don't mind us, we're just out here in downtown NYC, loudly reminding everyone what #betterbeauty is all about 💪. Have you seen us popping up in The Big Apple? Take a snap and don’t forget to tag us @beautycounter. Tell us—which cities would you like to us pop up next? Comment below (we’re listening).

Don't mind us, we're just out here in downtown NYC, loudly reminding everyone what #betterbeauty is all about . Have you seen us popping up in The Big Apple? Take a snap and don’t forget to tag us @beautycounter. Tell us—which cities would you like to us pop up next? Comment below (we’re listening). - 4 days ago

7,705 Likes
743 Comments
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The countdown is on—today's the last day to get 15% off sitewide.* Now is a great time to stock up on warmer weather favorites like Dew Skin, which gives skin sheer coverage and a dewy (obviously) finish, along with an essential dose of SPF 20. You know what to do—tag your favorite procrastinators below👇. Friends don't let friends miss out on #betterbeauty sales. (Regram: @makeupsessions)

The countdown is on—today's the last day to get 15% off sitewide.* Now is a great time to stock up on warmer weather favorites like Dew Skin, which gives skin sheer coverage and a dewy (obviously) finish, along with an essential dose of SPF 20. You know what to do—tag your favorite procrastinators below. Friends don't let friends miss out on #betterbeauty sales. (Regram: @makeupsessions ) - 5 days ago

4,100 Likes
106 Comments
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Ever fill up your virtual Beautycounter shopping cart with things you want/need/are curious about, only to abandon it minutes or hours later? Well, this is not the time for that move, because our Friends + Family sale ends tomorrow 😊. That means just one more day to get 15% off sitewide, and the chance to share clean beauty with everyone you care about (you included). So, which products will you be buying for your loved ones and yourself? Do tell, and share your reasons why, too.

Ever fill up your virtual Beautycounter shopping cart with things you want/need/are curious about, only to abandon it minutes or hours later? Well, this is not the time for that move, because our Friends + Family sale ends tomorrow . That means just one more day to get 15% off sitewide, and the chance to share clean beauty with everyone you care about (you included). So, which products will you be buying for your loved ones and yourself? Do tell, and share your reasons why, too. - 5 days ago

3,316 Likes
71 Comments
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Spring weekends are for farmer's market-ing, which calls for that "no-makeup makeup" look we can't get enough of. (A touch of bronzer, cream blusher, and lipgloss is all you need ❤️) And don't forget to toss a Countersun Mineral Sunscreen Stick into your bag—it's essential for SPF on-the-go. Don't miss out: our Friends + Family sale ends soon—shop now for 15% off sitewide for a very limited time!

Spring weekends are for farmer's market-ing, which calls for that "no-makeup makeup" look we can't get enough of. (A touch of bronzer, cream blusher, and lipgloss is all you need ️) And don't forget to toss a Countersun Mineral Sunscreen Stick into your bag—it's essential for SPF on-the-go. Don't miss out: our Friends + Family sale ends soon—shop now for 15% off sitewide for a very limited time! - 7 days ago

3,543 Likes
39 Comments
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We are so excited to see our #betterbeauty mission come to life on the corner of Thompson and Broome in NYC. If you’re in the area, swing by and read all the reasons our #betterbeauty advocates fight to get cleaner, safer products into the hands of everyone (and don't forget to pop by our store at 51 Prince Street, too). Let's keep this clean conversation going: tell us why you fight for #betterbeauty in the comments below! 💪

We are so excited to see our #betterbeauty mission come to life on the corner of Thompson and Broome in NYC. If you’re in the area, swing by and read all the reasons our #betterbeauty advocates fight to get cleaner, safer products into the hands of everyone (and don't forget to pop by our store at 51 Prince Street, too). Let's keep this clean conversation going: tell us why you fight for #betterbeauty in the comments below! - 8 days ago

2,997 Likes
131 Comments
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What's cleaner than clean? Our Charcoal Cleansing Bar, that's what. It upgrades your shower experience in all the ways (so get scrubbing🛁). —
Our Clean Promise: Over 1,500 questionable ingredients are never used in our formulations. #betterbeauty

What's cleaner than clean? Our Charcoal Cleansing Bar, that's what. It upgrades your shower experience in all the ways (so get scrubbing🛁). — Our Clean Promise: Over 1,500 questionable ingredients are never used in our formulations. #betterbeauty - 8 days ago

2,599 Likes
39 Comments
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PSA: Mother's Day is almost one month away. Skip the overpriced arrangements in favor of a gift that's one of a kind, just like her. And that's far from lip service, because our special-edition Transforming Lip Duo includes a customized sheer color she'll love (the pretty pink box is gift-worthy, too).
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Our Clean Promise: Over 1,500 questionable ingredients are never used in our formulations. Mom would definitely approve. 💕

PSA: Mother's Day is almost one month away. Skip the overpriced arrangements in favor of a gift that's one of a kind, just like her. And that's far from lip service, because our special-edition Transforming Lip Duo includes a customized sheer color she'll love (the pretty pink box is gift-worthy, too). — Our Clean Promise: Over 1,500 questionable ingredients are never used in our formulations. Mom would definitely approve. - 9 days ago

7,773 Likes
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“I want to change this narrative for my daughters, for my girls, so that they can make choices. That's where your life changes, when you realize that it's about the next generation; it's about leaving a legacy. My mother was first generation here. She took pride in her civic duty, and that was something that she taught me at an early age. When I think of a feminist—I think about her.  A few days after I joined [Beautycounter], I felt a lump and two weeks later I was diagnosed with breast cancer. I had already planned a gathering to launch my Beautycounter business, and it became my cancer ‘coming out’ event. I remember my husband asking me, ‘Are you sure you still want to do this?’ And I felt like, if there was any time to do one, this was it. I mean, one in eight will be diagnosed with breast cancer in their lifetime. You shouldn't have to sacrifice your health to feel beautiful. Right now, we have to be our own advocates. Beautycounter is a coalition of women and men who are saying, ‘Question it, take a look at it, it may not be safe for you.’ It's definitely been a gift, this connectedness towards something bigger.” - Novelyn, Beautycounter Consultant from Los Angeles, CA, who leads by example.
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Who leads by example in your own life? Tag them below to start a clean beauty conversation. #businessofclean

“I want to change this narrative for my daughters, for my girls, so that they can make choices. That's where your life changes, when you realize that it's about the next generation; it's about leaving a legacy. My mother was first generation here. She took pride in her civic duty, and that was something that she taught me at an early age. When I think of a feminist—I think about her. A few days after I joined [Beautycounter], I felt a lump and two weeks later I was diagnosed with breast cancer. I had already planned a gathering to launch my Beautycounter business, and it became my cancer ‘coming out’ event. I remember my husband asking me, ‘Are you sure you still want to do this?’ And I felt like, if there was any time to do one, this was it. I mean, one in eight will be diagnosed with breast cancer in their lifetime. You shouldn't have to sacrifice your health to feel beautiful. Right now, we have to be our own advocates. Beautycounter is a coalition of women and men who are saying, ‘Question it, take a look at it, it may not be safe for you.’ It's definitely been a gift, this connectedness towards something bigger.” - Novelyn, Beautycounter Consultant from Los Angeles, CA, who leads by example. — Who leads by example in your own life? Tag them below to start a clean beauty conversation. #businessofclean - 10 days ago

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