One of the objectives of companies is to maximize the efficiency of their resources and get the most out of them. Today, with the exponential increase in the use of Smartphones, the mobile developmentand application development for companies becomes a digital marketing strategy to take into account. These applications offer a large number of benefits to companies.
Currently, the development of applications for companies is one of the most important ways to optimize and manage many aspects of a business. In recent years, application development has advanced in a revolutionary way and companies should not ignore these changes.
The use of applications and management tools developed specifically for companies is becoming common. Today the development of applications for companies is Ad Hoc, that is, the application is developed according to the company’s objectives.
What Is Business Application Development?
It refers to the set of established processes and procedures that are involved when creating software for small devices such as tablets or Smartphones. Both Apptension and web applications can be developed (this is a version of a website that has been optimized for use on a mobile phone or tablet).
To develop a successful business application, programmers go through different phases:
- Research: Creation of the idea through in-depth research.
- Wireframing: Creation of the skeletal framework of the App.
- Technical feasibility assessment:
- Prototype: A quick and simple prototype that materializes the idea of the application in reality.
- Design: coding and interface design.
- Development: a progressive development of the App.
- Testing: Carrying out functionality tests, observing possible errors to correct.
- Implementation: Presentation and launch of the final App.
Types Of Business Application Development
As we have mentioned before, we can distinguish between mobile applications or web applications. The growing popularity of Smartphones and tablets has forced an increase in the creation of software in line with the mobile development. The main mobile operating systems are Android and iOS. Below we will see the main ones of each one.
Native Applications
The development of these applications for companies is oriented for specific devices, whether Android or iOS. They are downloaded and installed through the application store (Google Play or App Store) and accessed through the application icon. They are designed to make the most of the mobile’s features such as GPS, camera, contacts or microphone, among others.
Some examples of native applications are Facebook, Instagram, Candy Crush, or Wible.
Static Web Application
This type of website shows little information to the user and usually remains unchanged. They are usually developed with HTML or CSS language. They can include moving objects such as banners, Gifs or videos. Some examples of this type of Apps would be a digital resume, a portfolio or a presentation page for a company.
Dynamic Web Application
These applications are more complex on a technical level. They load the information from databases and the content of these Apps is updated every time a user accesses it. The most used languages for developing applications for dynamic companies are PHP and ASP.
These types of applications usually have an administrator panel (CMS) to make changes. The update processes are simple and without the need to enter any server to make changes. It also allows you to implement other tools such as forums or databases.
E-Commerce
If you want to develop an E-commerce to build a virtual store, the development will be more complicated. This web application must allow payments on the web through credit cards, PayPal, or other electronic means. Through an administrator management panel, you can upload, update, or delete products and manage orders and payments.
Some examples of online sales web application projects are carried out by large companies. In this case, the web app adjusts to the mobile device as a mobile application, allowing you to interact with it as if it were a native app.
Enhancing Customer Engagement through Apps
Creating a seamless customer experience is crucial in today’s competitive market. Mobile applications offer a direct channel to engage customers, providing personalized content and services that cater to their needs. By incorporating features like push notifications, loyalty programs, and customer support chatbots, businesses can enhance customer interaction and foster a sense of loyalty. These applications not only make it easier for customers to access services and products but also enable companies to collect valuable data on customer preferences and behavior, which can be used to tailor marketing strategies and improve the overall customer experience.
Streamlining Operations with Custom Apps
In the digital age, efficiency is key to staying ahead. Custom applications designed for specific business processes can significantly streamline operations, reducing manual tasks and automating routine processes. From inventory management and scheduling to invoicing and reporting, custom apps can integrate various aspects of a business, allowing for smoother operations and better resource management. This not only saves time and reduces errors but also allows staff to focus on more strategic tasks, thereby increasing productivity and operational efficiency.
Securing Competitive Advantage with Innovative Apps
Innovation is the lifeblood of competitive advantage. By leveraging the latest technologies in application development, businesses can offer unique features and services that set them apart from the competition. Whether it’s through the use of augmented reality in retail apps, AI-powered personal assistants for service-based apps, or blockchain for secure transactions, innovative applications can significantly enhance the value proposition to customers. Moreover, being a pioneer in adopting new technologies can position a company as a leader in its industry, attracting more customers and fostering growth.
Are You Looking For Experts In Business Application Development?
Having an application strengthens the brand image of your business. Having a presence in applications greatly improves brand positioning. Your clients will be able to consult the application from anywhere and at any time.
At “app tension” we can help you inmobile development and web applications from any distance, regardless of where your company or agency is located. We can develop the web applications that best suit your needs and create all types of web applications.
Our digital marketing agency focuses on meeting the needs of our clients by providing them with the best possible service. To achieve this goal, we have a large team of professionals with extensive experience and training who can develop all types of web applications.
As a web creation and development agency, at “app tension” we launch tests on different platforms to identify the best acquisition cost. We optimize campaigns and work to improve your conversion. We work on loyalty and increasing the average ticket so as not to leave anything behind.